Blog | Caroff Communications

Are You Wasting a Good PPC Budget on a Bad Website?

Posted on December 3, 2024 by Michael Caroff

You may be spending a fortune on PPC campaigns, investing in Google Ads, and targeting quality clicks, but is your website ready to make the most of it? Many businesses make the mistake of sending traffic to a bad website — an outdated or slow site that ultimately damages your image. Imagine spending all that …

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Why Your New Website Ruined Your SEO

Posted on November 26, 2024 by Michael Caroff

As technology advances and user preferences change, upgrading business websites is key to staying competitive in today’s digital landscape. A redesign not only improves the look and functionality of a website, but makes it easy to navigate for a better user experience, especially on devices like mobile phones. These changes ultimately increase converting visitors into …

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Form Fills vs. Phone Calls vs. Chats: What’s Best?

Posted on November 5, 2024 by Michael Caroff

When it comes to getting users to your website, it’s important to think about how customers want to reach out once they’re there. For example, are they interested in contacting you directly, or do they prefer to leave their information? Understanding what works best for your audience can improve communication and help your business better …

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AI will kill your business, but only if you don’t know how to use it

Posted on October 21, 2024 by Michael Caroff

The phrase “AI will kill your business” might sound alarming, but the reality depends on how you use it as a tool. While AI has the potential to replace some workplace tasks, it can also improve your business, expand your reach, and create opportunities for growth. The key is not to get left behind in …

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Is Google Dying?

Posted on September 24, 2024 by Michael Caroff

Google has long been a dominant force in the search engine market, reigning as the undisputed leader in the industry. However, recent changes and growing frustrations among users have sparked a pressing question: Is Google dying? For years, Google provided unrivaled search functionality and an array of tools that made it indispensable to businesses and …

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5 Ways to Know That Your Website is Outdated

Posted on September 17, 2024 by Michael Caroff

In the digital age, your website serves as the front door to your business, welcoming potential customers and representing your brand online. However, like any bustling entryway, it can quickly show signs of wear and tear. Recognizing when your old website has become outdated is important for maintaining traffic, generating leads and increasing sales. But …

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Comparing Google Ads to An Old Car

Posted on July 31, 2024 by Michael Caroff

Google Ads has long been a staple in digital marketing, helping businesses reach their target audience effectively. However, much like an old car, the Google Ads platform only operates smoothly if you know how it works. Experienced long term users, like seasoned drivers with vintage cars, know how to troubleshoot problems, fix issues and optimize …

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