Blog | Caroff Communications

Form Fills vs. Phone Calls vs. Chats: What’s Best?

Posted on November 5, 2024 by Michael Caroff

When it comes to getting users to your website, it’s important to think about how customers want to reach out once they’re there. For example, are they interested in contacting you directly, or do they prefer to leave their information? Understanding what works best for your audience can improve communication and help your business better …

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AI will kill your business, but only if you don’t know how to use it

Posted on October 21, 2024 by Michael Caroff

The phrase “AI will kill your business” might sound alarming, but the reality depends on how you use it as a tool. While AI has the potential to replace some workplace tasks, it can also improve your business, expand your reach, and create opportunities for growth. The key is not to get left behind in …

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Is Google Dying?

Posted on September 24, 2024 by Michael Caroff

Google has long been a dominant force in the search engine market, reigning as the undisputed leader in the industry. However, recent changes and growing frustrations among users have sparked a pressing question: Is Google dying? For years, Google provided unrivaled search functionality and an array of tools that made it indispensable to businesses and …

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5 Ways to Know That Your Website is Outdated

Posted on September 17, 2024 by Michael Caroff

In the digital age, your website serves as the front door to your business, welcoming potential customers and representing your brand online. However, like any bustling entryway, it can quickly show signs of wear and tear. Recognizing when your old website has become outdated is important for maintaining traffic, generating leads and increasing sales. But …

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Comparing Google Ads to An Old Car

Posted on July 31, 2024 by Michael Caroff

Google Ads has long been a staple in digital marketing, helping businesses reach their target audience effectively. However, much like an old car, the Google Ads platform only operates smoothly if you know how it works. Experienced long term users, like seasoned drivers with vintage cars, know how to troubleshoot problems, fix issues and optimize …

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Forget SEO recovery. It’s time to rebuild instead

Posted on July 16, 2024 by Michael Caroff

In today’s digital world, site traffic is heavily influenced by algorithm changes and AI generated content. Yet, many websites struggle to keep pace because of outdated strategies like old content, keyword stuffing, and bad links. While SEO recovery services can help, they are often inadequate for long-term success. For businesses experiencing a downturn or even …

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Nothing about SEO has changed. Nothing!

Posted on July 2, 2024 by Michael Caroff

There’s no question — it seems as if SEO has changed over the years, with constant updates and algorithm changes shaping how websites are ranked. Now, a recent leak of Google’s Content Warehouse API documentation reveals new insights that starkly contrast what people from Google have said about their content, links, and user interactions. In …

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