Blog | Caroff Communications

What makes up “good” writing?

Posted on April 3, 2020 by Michael Caroff

The title addresses a very broad and — one could also argue — highly subjective subject. But the purpose here is to break it down into measurable elements. So let’s take this step-by-step. Fit the style to your venue Where will your article (blog post, FAQ, letter, etc.) appear? Depending on whether it is slated …

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Algorithm schmalgorithm: Why our clients don’t worry about Google updates

Posted on March 3, 2020 by Michael Caroff

The Panda and Penguin updates fundamentally changed the way in which publishers of websites needed to approach their optimization strategies. However, with the exception of these historic changes, Google algorithm updates shouldn’t be getting as much attention as they do. The purposes behind the constant algorithm tweaking Google is constantly updating its algorithm. According to …

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Walking the fine line between selling and being empathetic

Posted on February 25, 2020 by Michael Caroff

Potential divorcees want the best representation that they can get for their money. Therefore, they want a lawyer that is an expert in the field of divorce and family law — someone who is going to be the best at representing them. However, these potential clients are already embroiled in contentious and stressful situations, so …

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Same day reporting from Google Search Console is here

Posted on February 19, 2020 by Caroff Writer

Google has updated their Search Console to reflect data in the Search Performance Report that is closer to real time. Prior to this change, there was a 72 hour lag between when daily impressions and clicks were recorded and when the Console reported the activity. So, instead of waiting three days to see how quickly …

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What is a “Clickless Search” on Google?

Posted on February 5, 2020 by Caroff Writer

We are all familiar with Google. Offering limitless information at our fingertips, Google is a powerful search engine that has revolutionized the way people look for websites, answers and products. In fact, if you are a website owner, Google is an important gateway to your site, and it is your job to make sure as …

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Caroff Communications president to teach course in SEO at San Diego State University

Posted on January 24, 2020 by Michael Caroff

SAN DIEGO, CA — Beginning in February, San Diego State University World Campus will offer an updated course in digital marketing: SEO Strategies that Drive Profitability. Taught by Michael Caroff, this 6-week program will give students a general overview and foundational working knowledge of search engine optimization. Caroff brings a broad spectrum of experience to …

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How to write good relevant articles for attorneys

Posted on January 7, 2020 by Michael Caroff

Remember the Yellow Pages? In addition to word of mouth, they were once a vital tool that consumers used to find and connect with tradespeople and service providers, such as attorneys and doctors. With the rise of social media and search engines, prospective clients now turn to Google in order to research, find, and then …

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