Blog | Caroff Communications

Why we only build custom WordPress websites

Posted on January 6, 2019 by Michael Caroff

When we work with our clients to design and build a brand new website, or redesign an existing website, we generally use WordPress. There are a number of advantages provided by employing WordPress as a website platform, but that will be the subject for a separate article. In this piece we specifically address the benefits …

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Why users don’t convert on their first visit to your website

Posted on December 13, 2018 by Michael Caroff

(Open a Glossary of Terms used in this article.) In a perfect world, a user would type in the exact keyword that you targeted, and click on either a Paid or Organic search result. From there they would look at a couple of pages on your website, in a predictable order, and then convert. This …

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How Google Ads gives you super-targeting capabilities

Posted on November 27, 2018 by Michael Caroff

PPC marketing can be one of the most effective tools in your marketing kit. In order to use it to maximum effect, however, you need to be able to employ the power provided by Google’s amazing system. Integral to success in this media channel is how precisely you can target the ads to your desired …

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Are keywords a thing of the past? Actually, yes.

Posted on November 20, 2018 by Michael Caroff

First, however, let’s start with a little history of SEO (Search Engine Optimization), to define what we mean by “keywords.” The beginnings of search engines Initially, the first popular search engine, Yahoo, was really more of a directory. A sort of Internet phone book. You navigated down from category to sub-category, and so forth, until …

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Websites 3.0: The Power of Liquid Design

Posted on November 14, 2018 by Michael Caroff

We’ve previously published several articles about building websites that mention the concept Liquid Design. Interestingly, we get more questions about this particular philosophy than almost anything else. So it seemed like a good idea to go into a little bit more detail. Final thoughts In the end, there is no shortcut to creating an impactful, …

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Caroff Communications president does radio interview

Posted on October 8, 2018 by Michael Caroff

Recently, company president Michael Caroff appeared on Orange County’s leading online business radio show: ExitCoach Radio. In a wide-ranging discussion, host Bill Black and Michael covered a number of issues, including: The difference between SEO and PPC (benefits and limitations of each) What makes a successful responsive website Why Caroff Communications’ “Liquid Design” approach is …

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The truth behind SEO

Posted on September 24, 2018 by Michael Caroff

What Search Engine Optimization is, and what it is not Although SEO is a very commonly-known term, there is a lot more misinformation out there in the world about it, then there are facts. So let’s pull aside part of the curtain of mystery, and shed some light on just exactly what search engine optimization …

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