Blog | Caroff Communications

Press covers new website launch of new Caroff Communications website

Posted on September 6, 2018 by Michael Caroff

After our new website was released, the press picked up the story. You can see a few selected publications in which the story appeared, here. In case you’re interested, we’ve posted the full list. This website redesign was a long time overdue. But, like many companies, our own website was the last one we worked …

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Responsive websites versus mobile-friendly sites — what’s the difference?

Posted on August 23, 2018 by Michael Caroff

The odds are high that you’ve heard at least the second term: mobile-friendly. Since the sophistication of cell phones circa the early 2000’s, these ubiquitous devices have become, more and more, the path of choice to the web. The descriptor “mobile-friendly” is used so often, it’s simply become part of the background. There is a …

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The Single Most Important Setting in Your Google Adwords Campaigns

Posted on August 23, 2018 by Darren O'Loughlin

There is no end to the number of keywords you can add, ads you test, or extensions you can utilize in your Google Adwords campaigns. Yes, having a strong keyword set is important. Speaking to your audience through ad copy, and highlighting your benefits through extensions plays a crucial role to your campaign’s success. But …

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Maximize the effectiveness of your text online

Posted on August 16, 2018 by Michael Caroff

Even after the myriad of changes search engines have made to their algorithms over the past couple of decades, one principle still holds strong: content is king. And, arguably, text content still reigns supreme. Read More

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