Blog | Caroff Communications

The 2022 Law Firm Website Content Guide

Posted on March 15, 2022 by Caroff Writer

If you want to make sure that your law firm is going to be found in search engines, you need to create quality content. Why? Because the content of your firm’s website is one of the most critical pieces of your online marketing strategy. It should: Help capture your audience Create trust in your law …

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How attorneys are turning former clients into new revenue

Posted on February 9, 2022 by Caroff Writer

Attorneys are always thinking about how they can increase their referrals. Why? Because having a steady stream of referrals can accelerate the growth of your firm, bring in new revenue, and set your mind at ease about getting new clients. If you want to grow your practice, don’t ignore the importance of referral marketing. And, …

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Law Firm Lead Response Time

Posted on January 4, 2022 by Caroff Writer

If you run a law firm or are in charge of the digital marketing strategy for one, you understand that having an effective digital presence is imperative in both generating and retaining valuable clients. It follows that spending money to produce new leads via the internet is a prudent investment in the growth of your …

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6 PPC Mistakes Attorneys Make

Posted on December 8, 2021 by Michael Caroff

You know that your team provides excellent service in your field. You want to make sure your online marketing campaigns are reaching potential clients with that message. One crucial part of successful digital marketing is the Pay-Per-Click or “PPC” campaign. So if you are running a PPC campaign but the people searching for the practice …

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Websites for Attorneys: Creativity Within a Box

Posted on July 22, 2021 by Michael Caroff

Podcast: Be that Lawyer Caroff Communications president Michael Caroff guests on a podcast hosted by Steve Fretzin, known as the “Attorney Whisperer.” Steve invited Michael on to talk about how to design effective lawyer websites that employ creative marketing principles, but maintain the professionalism needed. Listen to the Podcast Michael: Clients don’t hire companies, …

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Looking for the SEO Magic Bullet? You can stop

Posted on June 24, 2021 by Michael Caroff

If you came here ready to find the answer, here it is. Are you ready? Really? Are you sure? Okay. There. Is. No. Magic. Bullet. Sorry to be such a downer, but it’s better to know the truth. And that is that SEO (Search Engine Optimization, to be pedantic) is a big, long, time-consuming affair …

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4 ways that website design is like songwriting

Posted on March 23, 2021 by Michael Caroff

While they may seem like completely separate disciplines, the fact is that there are a number of startling similarities between these two art forms. And as someone who has been designing websites for more than 25 years, and writing songs for longer than that, I should know! Let’s compare them. Creativity within a set format …

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