Blog | Caroff Communications

An offline approach to online marketing

Posted on October 15, 2020 by Michael Caroff

For many business owners, looking at online marketing reports is confusing and frustrating. They often get overwhelmed by the simple fact that the activity is digital and online, instead of physical and in person. Yes, the internet has changed the world, but most online marketing strategies still mimic offline behavior. It’s time to stop …

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Has playing in bands for so many years helped me run a better company? Absolutely!

Posted on September 10, 2020 by Michael Caroff

First of all, a little clarification is in order. I have been the bandleader (or, as it is sometimes termed, “band dad”) for almost every group in which I have played. To the best of my knowledge, there are three types of band structures: Equal DemocracyFrom what I have seen, these are the least efficient, …

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Managing PPC Campaigns Like a Musician

Posted on August 19, 2020 by Michael Caroff

Whether or not they ask it, there is one question that comes to mind whenever people talk to me about PPC advertising: does playing in a band have anything to do with this? The simple answer is: yes. First, much like music, advertising in general — and online advertising specifically — is a combination of …

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Tune up your online communications strategy

Posted on August 5, 2020 by Michael Caroff

An odd thing is happening during this most recent and devastating economic downturn: companies have been putting more emphasis (and resources, both time and money) into their marketing. At least, their online marketing. What’s the explanation? First, a little history Stock market wisdom: buy low, sell high. Business wisdom: when times get tough, ramp up …

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We’ve perfected the method of working remotely

Posted on June 11, 2020 by Michael Caroff

“Working from home” is not a new situation for us. For decades, our organization has consisted of independent team members operating in a distributed network. In that time, we have created an incredibly efficient method of doing just this. It began even before the rise of the Web 30 years ago, I launched a magazine …

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Writing effective content for PI attorneys

Posted on May 15, 2020 by Michael Caroff

New legal cases are the bread and butter of growing any law practice. How can you attract new clients without spending a ton of money on marketing? A good content writer that has experience writing for personal injury law firms can make a big difference when it comes to attracting more clients and getting better …

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Intent Matters; Not All Keywords Are the Same

Posted on April 23, 2020 by Michael Caroff

It is impossible to get by in the modern age without knowing how to navigate the Internet. Businesses in particular go to great lengths to optimize their usage of the Internet to attract the right site traffic. One of the most important things to understand when building and maintaining a website is keyword intent. Keyword …

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