Driving Sales Increase
Service: Combined SEO and PPC
Strategy: Drive additional conversions with the power of PPC and SEO campaigns working together.
Effect: More than a 20% increase in conversions when the two channels worked in tandem. In addition, PPC built brand awareness, which drove even more SEO visits and conversions.
Result: The boost to the bottom line was substantial, and measurable — matching the boost in conversions.
TERMS
Brand Awareness: Caused when viewers become aware of a brand name by seeing ads, even though they didn’t click on the ads. Especially valuable, since they are free.
Conversions: Users that clicked on ads, and then turned into a “lead” by initiating a contact.
SEO Visit: User clicking through to the site as a result of seeing it in an organic search result.
