Matching online to offline image
Before
Device compatibility: None. Site was unreadable and unworkable in mobile devices.
Messaging: Confusing. Too much technical information, none of it organized. Nothing to set them apart.
Design: Minimal, dated photographs, no distinctive graphics, no logo, and a single, unrelated color.
After
Device compatibility: Complete. Delivers perfectly in every sized device, from desktop computers to all cell phones.
Messaging: Communicates the combination of expertise and warmth inherent in the firm. Personalizes the partners.
Design: A new logo drives the design, which incorporates partner and location photographs, and a coherent color theme.
