Raising user engagement
Service: Combined SEO and PPC
Strategy: Re-organize and redesign website for increased SEO strength, using PPC to both inform and enhance the effort
Effect: Total cost and CPC actually went down, even when adding Display advertising. But user engagement increased dramatically.
Result: Client experienced a large increase in the amount of qualified leads, which they were able to turn into a good amount of new customers.
TERMS
SEO Strength: A combination of both position and traffic from organic searches.
CPC: Cost-per-click, or the average cost of each visit.
Display Advertising: Ads, both text and graphic running on sites within Google’s network.
User Engagement: How long visitors stay on the site, and how many pages they visit on average.
