The phrase “AI will kill your business” might sound alarming, but the reality depends on how you use it as a tool. While AI has the potential to replace some workplace tasks, it can also improve your business, expand your reach, and create opportunities for growth. The key is not to get left behind in …

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Google Ads has long been a staple in digital marketing, helping businesses reach their target audience effectively. However, much like an old car, the Google Ads platform only operates smoothly if you know how it works. Experienced long term users, like seasoned drivers with vintage cars, know how to troubleshoot problems, fix issues and optimize …

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Almost half of all U.S. homes stock up on seasonal chocolates for the winter holidays, but only 25% buy chocolate for Halloween. This sweet little fact is a clear reminder of market rhythms and consumer habits, or more precisely, business seasonality. It’s also a compelling example of why you shouldn’t sell Christmas trees in July. …

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In a world full of “yes,” sometimes “no” grabs our attention. Psychologists have a term for this: “negativity bias.” This means our brains are wired to pay more attention to negative information and form stronger negative associations.  For marketers, this poses a challenge. When strategically employed, negative headlines, content topics, and blog articles can captivate …

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Lawyers spend years honing their craft, wading through dense legal texts and laboring over important cases. But when it comes to marketing a law firm, many lawyers fall short. Not only is marketing not taught in law schools; but it’s often seen as unethical. After all, the law is about client advocacy and detailed legal …

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