Marketing Archives - Responsive Websites, SEO, PPC

Form Fills vs. Phone Calls vs. Chats: What’s Best?

Posted on November 5, 2024 by Michael Caroff

When it comes to getting users to your website, it’s important to think about how customers want to reach out once they’re there. For example, are they interested in contacting you directly, or do they prefer to leave their information? Understanding what works best for your audience can improve communication and help your business better …

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AI will kill your business, but only if you don’t know how to use it

Posted on October 21, 2024 by Michael Caroff

The phrase “AI will kill your business” might sound alarming, but the reality depends on how you use it as a tool. While AI has the potential to replace some workplace tasks, it can also improve your business, expand your reach, and create opportunities for growth. The key is not to get left behind in …

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Is Google Dying?

Posted on September 24, 2024 by Michael Caroff

Google has long been a dominant force in the search engine market, reigning as the undisputed leader in the industry. However, recent changes and growing frustrations among users have sparked a pressing question: Is Google dying? For years, Google provided unrivaled search functionality and an array of tools that made it indispensable to businesses and …

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Comparing Google Ads to An Old Car

Posted on July 31, 2024 by Michael Caroff

Google Ads has long been a staple in digital marketing, helping businesses reach their target audience effectively. However, much like an old car, the Google Ads platform only operates smoothly if you know how it works. Experienced long term users, like seasoned drivers with vintage cars, know how to troubleshoot problems, fix issues and optimize …

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Does SEO Drive ROI?

Posted on January 9, 2024 by Michael Caroff

When it comes to measuring the success of SEO strategies, the common go-to metric has always been ROI (Return on Investment). However, ROI may not be the most accurate yardstick for SEO performance. That’s because ROI is actually a measurement of efficiency rather than effectiveness. It’s a ratio, not a direct sales figure. This distinction …

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Why You Shouldn’t Sell Christmas Trees in July

Posted on December 26, 2023 by Michael Caroff

Almost half of all U.S. homes stock up on seasonal chocolates for the winter holidays, but only 25% buy chocolate for Halloween. This sweet little fact is a clear reminder of market rhythms and consumer habits, or more precisely, business seasonality. It’s also a compelling example of why you shouldn’t sell Christmas trees in July. …

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How Negative Headlines Create Positive Results

Posted on November 14, 2023 by Michael Caroff

In a world full of “yes,” sometimes “no” grabs our attention. Psychologists have a term for this: “negativity bias.” This means our brains are wired to pay more attention to negative information and form stronger negative associations. For marketers, this poses a challenge. When strategically employed, negative headlines, content topics, and blog articles can captivate …

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