Marketing Archives - Page 4 of 6 - Responsive Websites, SEO, PPC

How attorneys are turning former clients into new revenue

Posted on February 9, 2022 by Caroff Writer

Attorneys are always thinking about how they can increase their referrals. Why? Because having a steady stream of referrals can accelerate the growth of your firm, bring in new revenue, and set your mind at ease about getting new clients. If you want to grow your practice, don’t ignore the importance of referral marketing. And, …

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Law Firm Lead Response Time

Posted on January 4, 2022 by Caroff Writer

If you run a law firm or are in charge of the digital marketing strategy for one, you understand that having an effective digital presence is imperative in both generating and retaining valuable clients. It follows that spending money to produce new leads via the internet is a prudent investment in the growth of your …

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Is a lawyer billboard an effective advertising tool?

Posted on February 9, 2021 by Michael Caroff

We’ve all driven by those billboards. Perhaps they have a smiling attorney in an expensive suit. Or a pair of handcuffs. Or maybe even the ever present judge’s gavel. Whatever image they offer, the message is generally simple: So the question is, do these really work? And like most important questions, the answer isn’t just …

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An offline approach to online marketing

Posted on October 15, 2020 by Michael Caroff

For many business owners, looking at online marketing reports is confusing and frustrating. They often get overwhelmed by the simple fact that the activity is digital and online, instead of physical and in person. Yes, the internet has changed the world, but most online marketing strategies still mimic offline behavior. It’s time to stop …

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Tune up your online communications strategy

Posted on August 5, 2020 by Michael Caroff

An odd thing is happening during this most recent and devastating economic downturn: companies have been putting more emphasis (and resources, both time and money) into their marketing. At least, their online marketing. What’s the explanation? First, a little history Stock market wisdom: buy low, sell high. Business wisdom: when times get tough, ramp up …

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Writing effective content for PI attorneys

Posted on May 15, 2020 by Michael Caroff

New legal cases are the bread and butter of growing any law practice. How can you attract new clients without spending a ton of money on marketing? A good content writer that has experience writing for personal injury law firms can make a big difference when it comes to attracting more clients and getting better …

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Walking the fine line between selling and being empathetic

Posted on February 25, 2020 by Michael Caroff

Potential divorcees want the best representation that they can get for their money. Therefore, they want a lawyer that is an expert in the field of divorce and family law — someone who is going to be the best at representing them. However, these potential clients are already embroiled in contentious and stressful situations, so …

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