Marketing Archives - Page 5 of 6 - Responsive Websites, SEO, PPC

Web marketing for divorce attorneys: Do you need a law firm expert?

Posted on October 6, 2019 by Michael Caroff

In a word, “yes.” With over 20 years’ history in the field of SEO (Search Engine Optimization), PPC (Pay-Per-Click) and Websites, we have helped — and will probably continue to help — a wide variety of businesses. But there is no denying that the single greatest concentration of our experience lies in the area of …

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Review sites and how they can kill your business

Posted on September 24, 2019 by Michael Caroff

Whether you operate a brick and mortar business or have an online presence, it’s become very easy for prospective customers to check out online reviews of your business. Studies show that between 67 – 90% of consumers check reviews on Yelp, Capterra, Google My Business and other such sites before they decide to patronize a …

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Ethical digital marketing: Websites, SEO, and PPC done right

Posted on September 3, 2019 by Michael Caroff

It should come as no surprise to anyone that there are a lot of unsavory characters in this business. Because let’s face it, we’ve all (including me) been the recipients of nonstop email and Robo-call campaigns to try to get us to buy these services. But what has never ceased to surprise me are the …

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Unique Free Marketing Audit Offer

Posted on August 10, 2019 by Darren O'Loughlin

Unique Free Marketing Audit Offered Online by Digital Agency Caroff Communications SAN DIEGO, Aug. 1, 2019 /PRNewswire/ — Moving beyond the standard “numbers and stats” automatically-generated marketing reports generally found online, Caroff Communications has breathed life into this process. Consisting of a mere 7 simple “Yes/No” questions, their form can be completed in just a couple of …

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I am not building a company . . .

Posted on June 19, 2019 by Michael Caroff

This morning while driving to a meeting with a client, I had an epiphany. But let me provide a little bit of context, so this light bulb moment will make more sense. There is someone in my business (online marketing), who I have known — and admired — for several years now. In the space …

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Lead generation is dead — Long live collaborative marketing!

Posted on April 10, 2019 by Michael Caroff

Just the phrase “lead generation” evokes a sense of antiquity. It elicits visions of sweaty telemarketers in a cramped boiler room, dialing furiously and spewing a line of sales patter to anyone who will listen. But although the entire concept is passé, we will still get asked about it occasionally. People are sometimes surprised when …

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Why users don’t convert on their first visit to your website

Posted on December 13, 2018 by Michael Caroff

(Open a Glossary of Terms used in this article.) In a perfect world, a user would type in the exact keyword that you targeted, and click on either a Paid or Organic search result. From there they would look at a couple of pages on your website, in a predictable order, and then convert. This …

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