Marketing Archives - Page 5 of 6 - Responsive Websites, SEO, PPC

Walking the fine line between selling and being empathetic

Posted on February 25, 2020 by Michael Caroff

Potential divorcees want the best representation that they can get for their money. Therefore, they want a lawyer that is an expert in the field of divorce and family law — someone who is going to be the best at representing them. However, these potential clients are already embroiled in contentious and stressful situations, so …

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Web marketing for divorce attorneys: Do you need a law firm expert?

Posted on October 6, 2019 by Michael Caroff

In a word, “yes.” With over 20 years’ history in the field of SEO (Search Engine Optimization), PPC (Pay-Per-Click) and Websites, we have helped — and will probably continue to help — a wide variety of businesses. But there is no denying that the single greatest concentration of our experience lies in the area of …

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Review sites and how they can kill your business

Posted on September 24, 2019 by Michael Caroff

Whether you operate a brick and mortar business or have an online presence, it’s become very easy for prospective customers to check out online reviews of your business. Studies show that between 67 – 90% of consumers check reviews on Yelp, Capterra, Google My Business and other such sites before they decide to patronize a …

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Ethical digital marketing: Websites, SEO, and PPC done right

Posted on September 3, 2019 by Michael Caroff

It should come as no surprise to anyone that there are a lot of unsavory characters in this business. Because let’s face it, we’ve all (including me) been the recipients of nonstop email and Robo-call campaigns to try to get us to buy these services. But what has never ceased to surprise me are the …

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Unique Free Marketing Audit Offer

Posted on August 10, 2019 by Darren O'Loughlin

Unique Free Marketing Audit Offered Online by Digital Agency Caroff Communications SAN DIEGO, Aug. 1, 2019 /PRNewswire/ — Moving beyond the standard “numbers and stats” automatically-generated marketing reports generally found online, Caroff Communications has breathed life into this process. Consisting of a mere 7 simple “Yes/No” questions, their form can be completed in just a couple of …

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I am not building a company . . .

Posted on June 19, 2019 by Michael Caroff

This morning while driving to a meeting with a client, I had an epiphany. But let me provide a little bit of context, so this light bulb moment will make more sense. There is someone in my business (online marketing), who I have known — and admired — for several years now. In the space …

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Lead generation is dead — Long live collaborative marketing!

Posted on April 10, 2019 by Michael Caroff

Just the phrase “lead generation” evokes a sense of antiquity. It elicits visions of sweaty telemarketers in a cramped boiler room, dialing furiously and spewing a line of sales patter to anyone who will listen. But although the entire concept is passé, we will still get asked about it occasionally. People are sometimes surprised when …

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