Pay-Per-Click Archives - Responsive Websites, SEO, PPC

The Impact of Pausing Google Ads; Part 2

Posted on April 3, 2024 by Michael Caroff

In Part 1 of our “Pausing Google Ads” series, we examined what happened after a business owner’s decision to test for a month pausing Google Ads, which led to devastating results. It turns out, Google Ads was the hero behind the scenes, driving the best site activity. Without it, visitors were less engaged – 2 …

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How PPC Impacts Web Sales

Posted on March 3, 2023 by Michael Caroff

If you own a business, you know that PPC advertising can help you stay competitive in a crowded market, especially if you can’t drive more website traffic through organic ranking. In fact, in a Search Ads Pause study, Google found that 89% of paid clicks are essentially lost and not recovered in organic clicks when …

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PPC for Attorneys in San Diego

Posted on February 21, 2023 by Michael Caroff

PPC, or pay-per-click, advertising can be a highly effective way for attorneys in San Diego to attract new clients and grow their practice. One of the main advantages of PPC is its ability to target specific audiences. For example, an attorney specializing in personal injury cases can use PPC to target individuals in San Diego …

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6 PPC Mistakes Attorneys Make

Posted on December 8, 2021 by Michael Caroff

You know that your team provides excellent service in your field. You want to make sure your online marketing campaigns are reaching potential clients with that message. One crucial part of successful digital marketing is the Pay-Per-Click or “PPC” campaign. So if you are running a PPC campaign but the people searching for the practice …

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60 days without PPC: Are you sure you want to pause Google Ads?

Posted on December 9, 2020 by Michael Caroff

We published an article over a year ago titled “30 Days Without PPC: The Negative Effect of Pausing Google Ad Campaigns” showing the impact that pausing all Google Ad campaigns had on a client’s website as a whole. We’re happy to say that this client is once again working with us for both SEO and …

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Managing PPC Campaigns Like a Musician

Posted on August 19, 2020 by Michael Caroff

Whether or not they ask it, there is one question that comes to mind whenever people talk to me about PPC advertising: does playing in a band have anything to do with this? The simple answer is: yes. First, much like music, advertising in general — and online advertising specifically — is a combination of …

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Deactivated? It might be OK. Here’s how you may be able to get your Google Grants Account Reactivated.

Posted on November 10, 2019 by Caroff Writer

The Google Ad Grant team has been vigilant the last few months in making sure that nonprofits are abiding by their program policies. As a result, quite a few Google Ads Grants Accounts have been deactivated due to policy violations. If you were notified of your deactivated Google Grants account, you might need to review …

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