When Google Ads launched in 2000, it was a simple platform where businesses could easily create ads and reach new customers. Fast forward to 2025; Google Ads is now a complicated platform filled with endless settings, options, and targeting choices. While these features promise better results, many users wonder if pursuing their campaign goals is …

Continue reading "Has Google Ads become too complicated?"

Read More

In Part 1 of our “Pausing Google Ads” series, we examined what happened after a business owner’s decision to test for a month pausing Google Ads, which led to devastating results. It turns out, Google Ads was the hero behind the scenes, driving the best site activity. Without it, visitors were less engaged – 2 …

Continue reading "The Impact of Pausing Google Ads; Part 2"

Read More

If you own a business, you know that PPC advertising can help you stay competitive in a crowded market, especially if you can’t drive more website traffic through organic ranking. In fact, in a Search Ads Pause study, Google found that 89% of paid clicks are essentially lost and not recovered in organic clicks when …

Continue reading "How PPC Impacts Web Sales"

Read More

PPC, or pay-per-click, advertising can be a highly effective way for attorneys in San Diego to attract new clients and grow their practice. One of the main advantages of PPC is its ability to target specific audiences. For example, an attorney specializing in personal injury cases can use PPC to target individuals in San Diego …

Continue reading "PPC for Attorneys in San Diego"

Read More

You know that your team provides excellent service in your field. You want to make sure your online marketing campaigns are reaching potential clients with that message. One crucial part of successful digital marketing is the Pay-Per-Click or “PPC” campaign.  So if you are running a PPC campaign but the people searching for the practice …

Continue reading "6 PPC Mistakes Attorneys Make"

Read More

We published an article over a year ago titled “30 Days Without PPC: The Negative Effect of Pausing Google Ad Campaigns” showing the impact that pausing all Google Ad campaigns had on a client’s website as a whole. We’re happy to say that this client is once again working with us for both SEO and …

Continue reading "60 days without PPC: Are you sure you want to pause Google Ads?"

Read More