Pay-Per-Click Archives - Page 2 of 3 - Responsive Websites, SEO, PPC

Managing PPC Campaigns Like a Musician

Posted on August 19, 2020 by Michael Caroff

Whether or not they ask it, there is one question that comes to mind whenever people talk to me about PPC advertising: does playing in a band have anything to do with this? The simple answer is: yes. First, much like music, advertising in general — and online advertising specifically — is a combination of …

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Deactivated? It might be OK. Here’s how you may be able to get your Google Grants Account Reactivated.

Posted on November 10, 2019 by Caroff Writer

The Google Ad Grant team has been vigilant the last few months in making sure that nonprofits are abiding by their program policies. As a result, quite a few Google Ads Grants Accounts have been deactivated due to policy violations. If you were notified of your deactivated Google Grants account, you might need to review …

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Ethical digital marketing: Websites, SEO, and PPC done right

Posted on September 3, 2019 by Michael Caroff

It should come as no surprise to anyone that there are a lot of unsavory characters in this business. Because let’s face it, we’ve all (including me) been the recipients of nonstop email and Robo-call campaigns to try to get us to buy these services. But what has never ceased to surprise me are the …

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30 Days Without PPC: The Negative Effects of Pausing Google Ad Campaigns

Posted on August 17, 2019 by Craig Streaman

“Don’t it always seem to go That you don’t know what you’ve got Till it’s gone” Joni Mitchell We’ve been working with some of our best clients for 10+ years, offering a variety of site design, re-design, and digital marketing services to help them build business. Of course, strategies change over the course of a …

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When to Increase Your PPC Budget

Posted on March 12, 2019 by Craig Streaman

Any good PPC manager will be on the constant lookout for ways to optimize campaign spend, and to get more value for less cost, but sometimes that isn’t enough. Working within an allotted monthly or quarterly budget is common for most PPC managers, and there are countless ways that we can optimize an account for …

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Michael talks PPC myths and misinformation in radio interview

Posted on January 16, 2019 by Michael Caroff

Company president Michael Caroff was featured a second time on the premier Orange County radio program for business advice: ExitCoach Radio. Michael spoke about some of the common misunderstandings about Google ads in particular, and PPC (Pay-Per-Click advertising) in general, such as: Why PPC is so difficult for the “lay person” to understand How data …

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Why users don’t convert on their first visit to your website

Posted on December 13, 2018 by Michael Caroff

(Open a Glossary of Terms used in this article.) In a perfect world, a user would type in the exact keyword that you targeted, and click on either a Paid or Organic search result. From there they would look at a couple of pages on your website, in a predictable order, and then convert. This …

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