PPC Archives - Responsive Websites, SEO, PPC

The Impact of Pausing Google Ads; Part 2

Posted on April 3, 2024 by Michael Caroff

In Part 1 of our “Pausing Google Ads” series, we examined what happened after a business owner’s decision to test for a month pausing Google Ads, which led to devastating results. It turns out, Google Ads was the hero behind the scenes, driving the best site activity. Without it, visitors were less engaged – 2 …

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Performance Max isn’t a Black Box

Posted on September 5, 2023 by Michael Caroff

Google’s AI-powered Performance Max (PMax) is a campaign type in Google Ads that aims to take the guesswork out of advertising and maximize performance across various Google platforms, using machine learning algorithms to make advertising campaigns more effective. As the fastest growing product in the Google platform, Performance Max’s AI-powered optimization requires no keywords. Instead, …

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Why You Should Define Value per Lead

Posted on August 17, 2023 by Caroff Writer

How can you tell if a business campaign is successful? Most people would say by looking at a company’s bottom line. Most of the time, however, it’s about customer acquisition, as more customers translate to more opportunities to make money. In B2B, almost every customer started off as a lead at one point. But in …

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How PPC Impacts Web Sales

Posted on March 3, 2023 by Michael Caroff

If you own a business, you know that PPC advertising can help you stay competitive in a crowded market, especially if you can’t drive more website traffic through organic ranking. In fact, in a Search Ads Pause study, Google found that 89% of paid clicks are essentially lost and not recovered in organic clicks when …

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PPC for Attorneys in San Diego

Posted on February 21, 2023 by Michael Caroff

PPC, or pay-per-click, advertising can be a highly effective way for attorneys in San Diego to attract new clients and grow their practice. One of the main advantages of PPC is its ability to target specific audiences. For example, an attorney specializing in personal injury cases can use PPC to target individuals in San Diego …

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PPC marketing funnels, explained and done right

Posted on October 5, 2022 by Caroff Writer

The PPC marketing funnel is a well-known concept for understanding the process of turning leads into customers. At the top of the funnel, marketers capture as many leads as possible, and then slowly nurture them through to retention at the bottom. Because the funnel describes your customer’s journey with you, it can only work as …

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Remarketing works… if you do it right

Posted on August 4, 2022 by Caroff Writer

Let’s say a customer discovers your website. You think they followed one of your Google Ads or found you through an organic search query. They look around, maybe even spend a lot of time on your site, but they don’t buy anything and eventually leave. You just lost a potential customer. But you gained a …

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