Responsive Design Archives - Responsive Websites, SEO, PPC

Forget SEO recovery. It’s time to rebuild instead

Posted on July 16, 2024 by Michael Caroff

In today’s digital world, site traffic is heavily influenced by algorithm changes and AI generated content. Yet, many websites struggle to keep pace because of outdated strategies like old content, keyword stuffing, and bad links. While SEO recovery services can help, they are often inadequate for long-term success. For businesses experiencing a downturn or even …

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How Often You Need to Redesign Your Website

Posted on March 5, 2024 by Michael Caroff

Redesigning a website can be a time-consuming process filled with endless meetings, discussions on improvements, and proposals on how to enhance the overall user experience. However, the lifespan of a website design is fairly short, with industry standards suggesting approximately 2 to 3 years, though some may push their sites to last longer. Furthermore, how …

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Websites for Attorneys: Creativity Within a Box

Posted on July 22, 2021 by Michael Caroff

Podcast: Be that Lawyer Caroff Communications president Michael Caroff guests on a podcast hosted by Steve Fretzin, known as the “Attorney Whisperer.” Steve invited Michael on to talk about how to design effective lawyer websites that employ creative marketing principles, but maintain the professionalism needed. Listen to the Podcast Michael: Clients don’t hire companies, …

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Show clients why they should choose your law firm by demonstrating how you are unique

Posted on February 24, 2021 by Michael Caroff

When selecting an attorney, clients have a variety of professionals to choose from. In marketing your law firm, it is essential that you demonstrate what sets you apart from the competition. Thus, you need to provide potential clients good reasons why they should choose you. Remember that most — or all — competing law firms …

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The problem with “mobile-first” design

Posted on December 16, 2020 by Michael Caroff

Since the introduction of the web to the general public in the early ‘90s, website design has gone through several iterations. With each stage, website constructors had to adapt their style to changing technology and user patterns. In this article, we take a look at where the industry stands today. First, a little history Looking …

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Ethical digital marketing: Websites, SEO, and PPC done right

Posted on September 3, 2019 by Michael Caroff

It should come as no surprise to anyone that there are a lot of unsavory characters in this business. Because let’s face it, we’ve all (including me) been the recipients of nonstop email and Robo-call campaigns to try to get us to buy these services. But what has never ceased to surprise me are the …

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Is your website accessible to Americans with Disabilities?

Posted on July 24, 2019 by Michael Caroff

The American with Disabilities Act (ADA) became law in July of 1990. Enacted by President George H. Bush, the intention of the law is to prohibit discrimination against people with disabilities and to guarantee that they be afforded the same opportunities as everyone else to be able to participate in the mainstream of day to …

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