SEO Archives - Page 2 of 3 - Responsive Websites, SEO, PPC

SEO for Attorneys in San Diego

Posted on April 27, 2023 by Caroff Writer

In today’s digital age, having a strong online presence is crucial for businesses, including law firms. Search engine optimization (SEO) is one of the most effective ways to boost your online visibility and attract potential clients. In this article, we’ll explore the key SEO strategies for attorneys in San Diego and how they can help …

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Looking for the SEO Magic Bullet? You can stop

Posted on June 24, 2021 by Michael Caroff

If you came here ready to find the answer, here it is. Are you ready? Really? Are you sure? Okay. There. Is. No. Magic. Bullet. Sorry to be such a downer, but it’s better to know the truth. And that is that SEO (Search Engine Optimization, to be pedantic) is a big, long, time-consuming affair …

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Intent Matters; Not All Keywords Are the Same

Posted on April 23, 2020 by Michael Caroff

It is impossible to get by in the modern age without knowing how to navigate the Internet. Businesses in particular go to great lengths to optimize their usage of the Internet to attract the right site traffic. One of the most important things to understand when building and maintaining a website is keyword intent. Keyword …

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What is a “Clickless Search” on Google?

Posted on February 5, 2020 by Caroff Writer

We are all familiar with Google. Offering limitless information at our fingertips, Google is a powerful search engine that has revolutionized the way people look for websites, answers and products. In fact, if you are a website owner, Google is an important gateway to your site, and it is your job to make sure as …

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Caroff Communications president to teach course in SEO at San Diego State University

Posted on January 24, 2020 by Michael Caroff

SAN DIEGO, CA — Beginning in February, San Diego State University World Campus will offer an updated course in digital marketing: SEO Strategies that Drive Profitability. Taught by Michael Caroff, this 6-week program will give students a general overview and foundational working knowledge of search engine optimization. Caroff brings a broad spectrum of experience to …

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Review sites and how they can kill your business

Posted on September 24, 2019 by Michael Caroff

Whether you operate a brick and mortar business or have an online presence, it’s become very easy for prospective customers to check out online reviews of your business. Studies show that between 67 – 90% of consumers check reviews on Yelp, Capterra, Google My Business and other such sites before they decide to patronize a …

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Ethical digital marketing: Websites, SEO, and PPC done right

Posted on September 3, 2019 by Michael Caroff

It should come as no surprise to anyone that there are a lot of unsavory characters in this business. Because let’s face it, we’ve all (including me) been the recipients of nonstop email and Robo-call campaigns to try to get us to buy these services. But what has never ceased to surprise me are the …

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