Uncategorized Archives - Responsive Websites, SEO, PPC

Form Fills vs. Phone Calls vs. Chats: What’s Best?

Posted on November 5, 2024 by Michael Caroff

When it comes to getting users to your website, it’s important to think about how customers want to reach out once they’re there. For example, are they interested in contacting you directly, or do they prefer to leave their information? Understanding what works best for your audience can improve communication and help your business better …

Continue reading "Form Fills vs. Phone Calls vs. Chats: What’s Best?"

Is Google Dying?

Posted on September 24, 2024 by Michael Caroff

Google has long been a dominant force in the search engine market, reigning as the undisputed leader in the industry. However, recent changes and growing frustrations among users have sparked a pressing question: Is Google dying? For years, Google provided unrivaled search functionality and an array of tools that made it indispensable to businesses and …

Continue reading "Is Google Dying?"

5-Step Program to Make Your SEO and PPC Work Together

Posted on January 26, 2021 by Michael Caroff

While it is true that Search Engine Optimization (SEO) and Pay-Per-Click (PPC) marketing are two different animals, there is enough commonality to provide a great amount of efficiency when doing them together. So, read on for our step-by-step guide to maximizing the effectiveness of your combined digital marketing campaign. 1. Determine the best keywords for …

Continue reading "5-Step Program to Make Your SEO and PPC Work Together"

Digital Advertising Predictions

Posted on October 21, 2020 by Michael Caroff

Analysis performed by Michael Pearson NOTE: The following piece is an analysis done by a young graduate with a BS in Applied Mathematics, and a certificate in Data Science. I provided a small bit of guidance for this project, and was absolutely blown away by the results. Not only is it very well done, but …

Continue reading "Digital Advertising Predictions"

Has playing in bands for so many years helped me run a better company? Absolutely!

Posted on September 10, 2020 by Michael Caroff

First of all, a little clarification is in order. I have been the bandleader (or, as it is sometimes termed, “band dad”) for almost every group in which I have played. To the best of my knowledge, there are three types of band structures: Equal DemocracyFrom what I have seen, these are the least efficient, …

Continue reading "Has playing in bands for so many years helped me run a better company? Absolutely!"

We’ve perfected the method of working remotely

Posted on June 11, 2020 by Michael Caroff

“Working from home” is not a new situation for us. For decades, our organization has consisted of independent team members operating in a distributed network. In that time, we have created an incredibly efficient method of doing just this. It began even before the rise of the Web 30 years ago, I launched a magazine …

Continue reading "We’ve perfected the method of working remotely"

What makes up “good” writing?

Posted on April 3, 2020 by Michael Caroff

The title addresses a very broad and — one could also argue — highly subjective subject. But the purpose here is to break it down into measurable elements. So let’s take this step-by-step. Fit the style to your venue Where will your article (blog post, FAQ, letter, etc.) appear? Depending on whether it is slated …

Continue reading "What makes up “good” writing?"