Website Design Archives - Page 2 of 3 - Responsive Websites, SEO, PPC

The 2022 Law Firm Website Content Guide

Posted on March 15, 2022 by Caroff Writer

If you want to make sure that your law firm is going to be found in search engines, you need to create quality content. Why? Because the content of your firm’s website is one of the most critical pieces of your online marketing strategy. It should: Help capture your audience Create trust in your law …

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Websites for Attorneys: Creativity Within a Box

Posted on July 22, 2021 by Michael Caroff

Podcast: Be that Lawyer Caroff Communications president Michael Caroff guests on a podcast hosted by Steve Fretzin, known as the “Attorney Whisperer.” Steve invited Michael on to talk about how to design effective lawyer websites that employ creative marketing principles, but maintain the professionalism needed. Listen to the Podcast Michael: Clients don’t hire companies, …

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4 ways that website design is like songwriting

Posted on March 23, 2021 by Michael Caroff

While they may seem like completely separate disciplines, the fact is that there are a number of startling similarities between these two art forms. And as someone who has been designing websites for more than 25 years, and writing songs for longer than that, I should know! Let’s compare them. Creativity within a set format …

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Is a lawyer billboard an effective advertising tool?

Posted on February 9, 2021 by Michael Caroff

We’ve all driven by those billboards. Perhaps they have a smiling attorney in an expensive suit. Or a pair of handcuffs. Or maybe even the ever present judge’s gavel. Whatever image they offer, the message is generally simple: So the question is, do these really work? And like most important questions, the answer isn’t just …

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The problem with “mobile-first” design

Posted on December 16, 2020 by Michael Caroff

Since the introduction of the web to the general public in the early ‘90s, website design has gone through several iterations. With each stage, website constructors had to adapt their style to changing technology and user patterns. In this article, we take a look at where the industry stands today. First, a little history Looking …

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Algorithm schmalgorithm: Why our clients don’t worry about Google updates

Posted on March 3, 2020 by Michael Caroff

The Panda and Penguin updates fundamentally changed the way in which publishers of websites needed to approach their optimization strategies. However, with the exception of these historic changes, Google algorithm updates shouldn’t be getting as much attention as they do. The purposes behind the constant algorithm tweaking Google is constantly updating its algorithm. According to …

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How to write good relevant articles for attorneys

Posted on January 7, 2020 by Michael Caroff

Remember the Yellow Pages? In addition to word of mouth, they were once a vital tool that consumers used to find and connect with tradespeople and service providers, such as attorneys and doctors. With the rise of social media and search engines, prospective clients now turn to Google in order to research, find, and then …

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