Category: Website Design

How to change domain names without killing your SEO

Posted on October 19, 2019 by Caroff Writer
There are some perfectly good reasons for wanting to change your business or website domain name. Perhaps, you’re downsizing or going through a renovation. Or, it could be due to a shift in market focus. It’s not uncommon for a company or brand to want to transform itself.  There are several examples of companies who struggled …

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Posted in Search Engine Optimization, Website Design

Why we only build custom WordPress websites

Posted on January 6, 2019 by Michael Caroff
When we work with our clients to design and build a brand new website, or redesign an existing website, we generally use WordPress. There are a number of advantages provided by employing WordPress as a website platform, but that will be the subject for a separate article. In this piece we specifically address the benefits …

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Posted in Responsive Design, Website Build, Website Design

Websites 3.0: The Power of Liquid Design

Posted on November 14, 2018 by Michael Caroff
We’ve previously published several articles about building websites that mention the concept Liquid Design. Interestingly, we get more questions about this particular philosophy than almost anything else. So it seemed like a good idea to go into a little bit more detail. Final thoughts In the end, there is no shortcut to creating an impactful, …

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Posted in Responsive Design, Website Build, Website Design

Caroff Communications president does radio interview

Posted on October 8, 2018 by Michael Caroff
Recently, company president Michael Caroff appeared on Orange County’s leading online business radio show: ExitCoach Radio. In a wide-ranging discussion, host Bill Black and Michael covered a number of issues, including: The difference between SEO and PPC (benefits and limitations of each) What makes a successful responsive website Why Caroff Communications’ “Liquid Design” approach is …

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Posted in Marketing, Pay-Per-Click, PPC, Responsive Design, Search Engine Optimization, SEO, Website Design

Press covers new website launch of new Caroff Communications website

Posted on September 6, 2018 by Michael Caroff
After our new website was released, the press picked up the story. You can see a few selected publications in which the story appeared, here. In case you’re interested, we’ve posted the full list. This website redesign was a long time overdue. But, like many companies, our own website was the last one we worked …

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Posted in Marketing, PPC, Responsive Design, SEO, Website Design

Responsive websites versus mobile-friendly sites — what’s the difference?

Posted on August 23, 2018 by Michael Caroff
The odds are high that you’ve heard at least the second term: mobile-friendly. Since the sophistication of cell phones circa the early 2000’s, these ubiquitous devices have become, more and more, the path of choice to the web. The descriptor “mobile-friendly” is used so often, it’s simply become part of the background. There is a …

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Posted in Responsive Design, Website Build, Website Design
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