When it comes to getting users to your website, it’s important to think about how customers want to reach out once they’re there. For example, are they interested in contacting you directly, or do they prefer to leave their information? Understanding what works best for your audience can improve communication and help your business better serve your customers.
But which method works best? Should you prioritize form fills, phone calls, or online chats? The truth is, there isn’t a one-size-fits-all answer. In order to meet the needs of customers visiting your website, it’s essential to offer a variety of ways for them to contact you.
Why Choose?
Why should you choose just one method when you can use them all? Different users have different preferences, and your website should reflect that. Some customers prefer form fills—less urgent inquiries where the user might be gathering more information. On the other hand, some customers want answers right away. In these cases, phone calls and chats work best.
Having multiple contact options means you are open to all different types of users. While form fills are great for leads that may not need an immediate response, phone calls and online chats are perfect for users who require a fast response or have specific, urgent questions. A combination of all three helps your business appeal to a wider audience and ensures you’re there for your customers, no matter their preferred way of communicating.
It’s Not About You, It’s About Your Customer
The key to an effective website isn’t about what works best for you—it’s about how the user wants to contact you. By giving customers the option to choose between form fills, phone calls, and online chats, you’re focused on meeting their needs and not just your own. These contact methods should be built into your website in an easy-to-use and accessible way from anywhere on your pages.
How can you tell if you need to add these options or update your current website? Here are 5 ways to know that your website is outdated:
- Your contact options are limited to a single method.
- You don’t have a responsive chat feature for real-time engagement.
- Users have trouble finding your contact forms or phone number.
- Your website lacks mobile-friendly contact methods.
- You aren’t receiving the number of inquiries you expect based on site traffic.
By addressing these issues and ensuring your website includes multiple contact methods, you can better support how your users communicate with you. Ultimately, it’s all about giving your customers the freedom to choose how they connect with your business.
