Here is a brief explanation of why what YOU see on the search engines may not match what other people see. This is a conversation we frequently have, which leads to a lot of confusion.
Caroff Communications: Our research shows that you’re not coming up anywhere near the top of the search engines.
Business Owner: Oh, no, we always come up high in the search engines. We don’t need any search engine work.
Case Studies
Read about real results we’ve obtained for our clients, including website redesigns, SEO, PPC, and combinations.
There are two reasons for this discrepancy
1) You searched on your own name
Let’s say your business name is “Chris Wisenheimer Waffle Irons,” and you search on that. Of course you’re going to come up first — it’s a very specific term and no other site includes it. You don’t need an SEO company to make that happen.
2) Google has tracked your web surfing behavior California Living Trusts' Tim Foley explains how smoothly the website redesign process went from start to finish.
Everyone visits their own site; some do it quite often. After a while, you’ll notice your site “magically” appearing high up in the search results for various terms. That’s because Google judges that the site is relevant to YOU, and they give it extra importance. The problem? Your customers are not seeing what you see.
What Clients Say
How do you see the “real” results?
Open a browser you don’t use, and clear all the cookies and history. NOW search for yourself under relevant terms (say “waffle irons,” in the example). What you get may be quite different. But that’s what the rest of the world is seeing.
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